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Gucci Guilty Interactve Tower
Designed and managed production of Gucci Interactive Merchandising display. 8’ tall display with 40” touch screen. Oversaw app creation with Information on House of Gucci, Fragrances, campaign talent, videos and music from campaign all available on the program. App was activated by lifting a bottle from shelf below or from touching the screen. Additional product merchandising space on 2 sides. Totem designed to be easily re-clad for future initiatives and app was updateable with USB or wireless internet connection.
