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Gucci Guilty Fragrance Launch
Lead design and production for all Launch Visuals for Gucci Guilty in the U.S. including POSM, National and Regional Media and all Sales and Training materials.
Worked with visual directors at top US retailers to conceptualize and produce enhanced displays for Gucci Guilty launch at major flagship doors and top image doors across the country including Saks Fifth Avenue, Bloomingdale’s, Macy’s, Nordstrom,
Neiman Marcus, Dillards and more.
All POSM approved by GBU and Gucci Fashion House. Gucci Guilty outperformed projected goals by 150%.
