Created and oversaw the design of Macy’s owned brands I.N.C., “Starlight”, Giani Bernini, Style & Co, Alfani, and I.N.C. Evening. Grew sales to $65m in 2022, an increase of 9% over the prior year, by focusing in on key items and special classifications. I.N.C. is the #1 volume Handbag resource at Market by Macy’s stores.
• Maximized growth developed into key silhouettes, reducing the number of SKUs, increasing profitability and style productivity by 20% by reducing breadth and depth by 20%.
• Increased markup for products developed for 2023 to 72.25% + 124 basis points over LY, by engineering construction, maximizing the efficiency of all components, and utilizing best material options to gain improvement in markup.
