Tom Good

Pitch Theme - Our focus with this proposal was to bring some life and energy into a company that is often seen as old and difficult to communicate with. The idea highlighted the prestige of the music exam board and supported their drive for excellence. The premise was to further press home the message to music teachers and students that ABRSM is here to help.
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DM & Poster - To establish contact, a miniature DM was designed, firstly to appear 'different' amongst a pile of post, and secondly to provide a custom Z-Card with helpful information about the services ABRSM offer. Posters were designed to highlight the breadth and depth of musical excellence found at ABRSM. Striking colours were used to make an impactful message in a school setting.
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Proposed Z-card design - The aim of the Z-card design was to create a useful tool for students and teachers, which would educate them in the ABRSM Exam experience and persuade them to take advantage of the services offered.
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Website Development - To support the printed work, several new pages were designed in the current website style. These included feedback forms, to get more detailed communication and feedback from users, and Educational Video Blogs, which were aimed at students to help guide them through the teaching, learning and examination process.
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