Tirso Olivares was selected by Henkel Consumer Goods Inc. to design a distinctive bottle for a new line of kid's shampoo and conditioner, expanding the Dial brand into the $22 billion Kids Shampoo category The elegant bottle design communicates a brand image that is approachable, trustworthy, fun, gentle, and the Dial brand as the authority on skin health. These are critical design and marketing objectives for Dial's Kids Body Wash brand position: "naturally protect and maintain children's perfect skin".
The new bottle design features a series of curved shapes suggesting bubbles and an oval footprint that integrate both the bottle and proprietary flip-top closure from base to cap. The new design elevates the trustworthy, fun image of the Dial brand above competitors on the shelf.
The fun look and appeal of the package’s curved lines as a metaphor for foaming
bubbles, bathing and nature, are important aspects of body care imagery.
