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Sony Year End Promo 2020-2021
Sony Year-End Promo is one of two of Sony Singapore’s biggest annual sales. For Sony YEP 2020, we create a theme, “From Our Best Innovations”, because in 2020 there were a lot of Sony new products that won awards, and also in that year is when PlayStation 5 is launched. For the key visual we create a collection of beautiful close-up product shots combine with ribbon and tag, symbolize Sony’s gift to their customers in the holiday season. The key visual is used in our sale catalogue cover and adapted to all its collaterals; both ATL and BTL and also online promos.
