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Sony BRAVIA Fantastic 55
To push the sale of Sony's BRAVIA 55" TVs, we created the Fantastic 55 campaign. The objective is for the customer to buy bigger BRAVIA TV, from getting a TV with screen size 42" to 55", by informing the customers about the 5 benefits of owning BRAVIA 55" TV. Then we roll out the concept to all the campaign's collaterals such as store P.O.P. and also website.
For the main visual, we are showing the BRAVIA TV in a contrasting way between the dark background with the rich with vivid colours image on the TV screen to show one of Sony's BRAVIA 55" TV benefits which is true to life image.
