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Sport Your Wood Logo and Branding

Logo and Branding for "Sport Your Wood" , woodcrafts.
Mediums: Prismacolor Markers (rough comp), Adobe Illustrator, CS5, Typography (Mesquite STD Medium).
Part of a business package to brand a new, independent business.
Creating a connection with a wide demographic and the artisan, turning his image into a caricature and warm earth tones to create a mix of boldness and approachability.

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Thomas V. Berger
Graphic Designer/Illustrator Somerset, NJ