Final Design for Chris' & Pitt's BBQ Sauce - The final label design for Chris' & Pitt's. The bottles are the first in the BBQ sauce category to use shrink-wrap technology - a decision that allowed the designers more surface area to showcase the imagery. The signature red cap was kept in order to maintain some connection with the previous design and already loyal consumer base.
Before - Vyant re-braded the First Street Food Group's brand, Chris' & Pitt's. The 60-year-old brand had a loyal consumer base, but needed an updated design to catapult it into the mass retail market with an appeal to a Gen X and Gen Y consumers. The shrink wrap label is the first in the BBQ sauce category.
Concept #1 - The first concept presented to Chris' & Pitt's
Concept # 2 - The second concept presented to Chris' & Pitt's
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Chris & Pitts BBQ Sauce