CK cologne - Not to be mistaken for the actual company. This is simply using my own initials as the brand label for a mock cologne. This piece was done utilizing only Photoshop.
Fable cologne - Logos created and organized in Photoshop. The product is obviously a mock up, but the point of this was to select a brand name (Fable) and make a label that would convey an idea behind that. The crests display 2 famous fables... the lion and the mouse, and the tortoise and the hair.
Four Kings wine label - I constructed these labels in Photoshop. They convey the history of playing cards. Many years ago, the french introduced the royal suits, and the king of each suit was said to represent the leaders: Alexander the Great, King Solomon, Cesear, and Charlemange.
I like how the label came out, so I chose to apply it to an ad. Remember to please drink responsibly.
Under the Boardwalk - This is an earlier piece I did, using the KISS (Keep It Simple Silly) method. The emphasis here are positioning, color, and font choice. There are no special effects.
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Christopher Keown
TheKeownDesign San Antonio, TX