Taylor Welden / Creative Director

BARTAILE - "The C12" convertible everyday/travel bag.
Tote.
Backpack.
Messenger.

"OUR PRODUCT DEVELOPMENT FORMULA IS SIMPLE:
Fashion Designer +
Industrial Designer +
User Feedback =
THE PERFECT PRODUCT
The result is our first product, the C12 Bag, born through an iterative process led by a highly talented and inspiring team:
Fashion Designer:
The incredible trio at Timo Weiland
Industrial Designer:
The brilliant Taylor Welden
Users:
25 women of all ages that gave us their time and their brutally honest thoughts!"

• Fashion Design
• Apparel