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Dell World Social360 Experiential Event.
The project goal was to create an experiential multimedia installation that supported Dell’s thought leadership in social business at Dell World 2014. The objective was to raise awareness among influencers, media and analysts that Dell is a leader in soc-biz and understands how to build a social business from the ground up with the goal to serve our customers better. I worked with the Associate Creative Director and Motion Graphic Designer by providing design direction to ensure the company’s brand design guidelines were met in the development of the graphics for this campaign.
