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MENTHOLATUM – WHERE LIPCARE BEGINS
Thinking / Insight
The fear of missing out any trendy things among the youth has driven our girl unconsciously following the crowd by: getting herselves updated with hottest news, how to enjoy life, where to go, what to wear or what to do… so as to keep themselves from being “missed out” from the collective.
Yet this makes her forget that going with the flow may let her life slip away meaning lessly.
That why LipCare want to inspires girls about the true love for herself by a lot of moments of the good old day that she loved to be beautiful.
Agency: Mekong Communication
Creative Planner: Tâm Nguy?n
Copywriter: H?u Duyên
Production House: Think Up
