gLike
COKELEAD – ĐỌ ĐỘ GẤU
The previous campaign of Cokelead is Dating with Coke which is also a challenge for us. Client provided a fact that the previous campaign made a huge awareness but attendance thought that they joined the recruitment program of Coca Cola brand, not the Coca Cola company. So in this recruitment program, they want to use the icon of The Coca-Cola Company to spread out the name of the Company, not only the Coca-Cola brand.
We conducted a concept that hybrid the Company icon and the spirit that TCC wanted attendance to remember: Ð? G?u. Ð? means not only the noun – the rank of yolo, but also the verb – compete to show who you are.
