A lot of research goes into creating the Merchandising and packaging for Sattarbuksh Cafe. You have to be up to date with what is going on in the country and the world and how is it affecting your customers. Become their voice with your minglish one liners and you are bound to be shared on social media. The more effort you put in deciphering the insights before you actually design, the less effort you'll be making to propagate it. Take our Moustache straw for example. It was designed with people's obsession of taking photos at the dinner table in mind. What could be better if you provide them a selfie opportunity. Well, if someone is not inclined to, then one of our waiters would walk up to you and ask if you want your picture taken with the moustache? The result is, hundreds of people share their moustache selfie everyday on their social media and also send those to us. The level of engagement with hardly any effort on our part makes the initial research worthwhile.
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