Emotica, Museum of Emotions - Case study for a fictitious museum called Emotica. I was inspired by how people under extreme emotional stress attempt to appear unaffected in the outside. Each color represents a different emotion.
Business Cards - The identifiers were designed to look elongated in order to maintain the “compressed†feel of the logo.
Emotica - Subway Posters (uppercards) - The artwork uses the vivid colors from the identifier to communitace high–intensity, emotional moments.
Copy for uppercards:
Rage: the only thing that remains in my veins
Despair: consuming my insides until the pain goes away
Love: when I say I love, I say that you bring my dreams closer to reality
Uppercards: 46" x 11"
Emotica - Subway Posters (lowercards) - The artwork uses the vivid colors from the identifier to communitace high–intensity, emotional moments.
Copy:
Orange: kicking allowed
Blue: crying allowed
Lowercards: 21" x 22"
Emotica - Subway Posters - How the posters will look once placed on subway upper and lower cards.
Emotica - Event Invitation - Invitation for an event hosted at the museum titled, “The Emotional Roller Coaster.” The invitation opens up in layers representing the piling up of emotions.
Copy: Here is your change. Let It Out. Join us for the event of the year at the only museum where your can kick, scream and smooch.
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Emotica
