A Shade Better wanted an innovative, upscale advertising campaign that would showcase their products that had little brand awareness.
A series of monthly ads in Cleveland Plain Dealer Sunday Magazine were created using clever headlines, custom photography and clean eye-catching design. This look and tone was used throughout the rest of A Shade Better visual communications, which included die-cut franchise brochure, newspaper ads, unique direct mail postcard system, innovative lamp and lampshade tagging system and store point-of-purchase displays.
A unique Summer Tent Sale event was created for the traditionally slower Summer months. This Tent Sale event ran for five years with sales and traffic doubling at all four store locations.