Initial Logo Sketches - My Phase One sketches; Phase Two had much less "true" sketching and more font-based work
Concept Statement - My "opening" statement concerning my "final" concept
The "Illegal" Finals - My "Highlander" logo, which was promptly shot-down due to it being directly based on an existing NC State ad. At this point, I realized my project was more then a hypothetical interview project
The "Legal" Finals - My redone "Superfan" logo, which is happily much better then the first draft, but unfortunately was forwarded before the print ads were finished. At this point, what I call Phase One came to an end, and I started Phase Two
Phase Two . Batch 1.A - The first concepts were built around the idea of a "Super Bowl" like logo, turning 2012 into Roman numerals. These first two are basic formatting, one flat and one arched.
Phase Two . Batch 1.B - Very slight alterations of the first set, just reformatting on the same concept.
Phase Two . Batch 1.C - These are my favorites up until the last batch; I re-rendered the grandstand for Carter-Finley Stadium and worked-it into the Super Bowl concepts (the bottom left version is my favorite of these favorites)
Phase Two . Batch 2.A + 3.A - For the second batch of logos I was asked to make some logos that incorporated a football. The top row is the first batch, and the first feedback was to have some "shadow" forms rather then filled-in forms, leading to the next batch that is directly below. The "State" font logo is an official NC State logo, with the rest of the fonting stemming from the original logo
Phase Two . Batch 2.B + 3.B - Same concept as the previous grouping, just a different format.
Phase Two . Batch 2.C + 3.C - The top row is from the second batch, while the bottom row is from the second "shadow" batch, with an attempt to include the outline of Carter-Finley's grandstand.
Phase Two . Batch 4.A - The last versions of these logos produced, including all of the information NC State wanted included in the logo.
Phase Two . Batch 2.D - Some of the last logos from the second batch, the bottom row spiraling off into a plethora of revisions.
Phase Two . Batch 3.D - First revisions on the vertical football; the primary feedback was that the logo format was good, but the football needed more detail. The "State" fonting here is also an official NC State logo, with the "2012 Tailgate Championship" was built off of that base
Phase Two . Batch 3.E - "Shadow" revisions on the vertical logo sets. The bottom row was an attempt to make the logo look more harmonious, but it looses the "banner" effect that is meant to be conveyed.
Phase Two . Batch 4.B - The last revisions on the vertical football logos, including all of the information NC State wanted included in the logo. The center column was the most effective version of this format in my opinion, though the second outline aided the shadow logos greatly.
Phase Two . Batch 5.A - Right at the end it was suggested to create a few logos built around the outline of North Carolina. The two outer columns were basic starts, with the center column being a logo that didn't quite translate from pencil-to-computer like I had hoped.
Phase Two . Batch 5.B - My two favorites of the "NC" logos, the top being just because it was the best looking and the bottom because it was a logo that didn't look good until I rendered it (especially the far right logo, where the banner effect truly comes-through). The top logo is built on a "shield" formed on the NC State lettermark outline.
Phase Two . Batch 5.C - The simplest of my later logos, and my favorite of the entire project. Originally was placed atop an outline of North Carolina, but that was dropped as soon as I had rendered the wordmark formatting. Minimalist in the best sense, including a font I created off of just a few letters from an in-use NC State logo.
Thank you for looking through this project, even if it was just a passing glance.
gLike
NC State-Based Interview Project
This set is composed of work produced for a company that does promotional work for colleges across the country. North Carolina State is a client of said company, and originally I wasn't informed that the work would ever be presented to NC State. At the moment, the success of this project is unknown, but I feel it is worth presenting
