LED backlighting arrays, dye-sub fabric large format printed images, acrylic, vinyl, stainless steel, and artifacts. Motor City is one of the oldest electrical companies in the country (pioneers in doorbells and traffic systems). For their headquarters in Detroit, MI, I designed a 70 foot permanent exhibit that documents and demonstrates their history and vision. 2008
Vinyl time-line on second surface of suspended acrylic. Background: inset archived photograph on stainless steel and acrylic stand-off.
Vinyl time-line on second surface of suspended acrylic. Background: inset cross section of cable from Ford Rouge River plant explosion on stainless steel and acrylic stand-off. MCE repaired the facility.
Detail of suspended acrylic and stainless steel cable with second surface graphics and backlit image in background.
The last panel of the History Wall is visible from the guest entrance and lobby, thus working as a greeting and the current point in time. Corporate color and clear vinyl graphics create a client list with visibility dependent on position and light.
Overview composite of installation.
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Motor City Electric History Wall

Motor City Electric History Wall

Steven Samuels
Brand Designer (Industrial / Graphic) Ann Arbor, MI