Royaltea Packaging - Fictitious tea company who markets towards young adults with the slogan that drinking Royaltea will make you feel like royalty, even though you're not. Packaging features historical figures set in modern environments; illustrations are hand-drawn.
Equalizer Magazine - Magazine that features the latest news and artist updates in cross-genre, sub-culture music. Target audience includes fans of underground music as well as aspiring musicians themselves. Sample spreads are on following slide.
Equalizer Magazine Spreads 1
Equalizer Magazine Spreads 2
Warhawk Beer - Beer branding project with the goal of targeting the product towards the working class. Appeals to the popularity of WWII aircraft, using the P-40 Warhawk as a mascot. Design printed
on transparency sheets and wrapped around 12 oz. cans.
Kabuki Theater Poster - Poster design for a Kabuki theater play called Yotsuya Kaidan. A samurai poisons his wife, and her ghost appears to him later as a series of grotesque faces among red lanterns. Made using a combination of water color and digital techniques.
Creative Block Calendar : June - Calendar page designed around the theme of overcoming creative block. The girl is drowning in the frustration of being at a loss for creative ideas. Made entirely out of paper cut-outs, then photographed. Type done digitally.
Creative Block Calendar : May - Calendar page designed around the theme of overcoming creative block. This man is constricted and overwhelmed by the frustration of being at a loss for creative ideas. Made entirely of digital media as opposed to the June 2008 calendar.
Child Obesity Ad (1 of 2) - One of a series of health ads targeted at parents who may be unaware of the time bomb effects of childhood obesity. Designed using blunt, visceral imagery in order to grab attention where health ads might normally become redundant.
Child Obesity Ad (2 of 2) - One of a series of health ads targeted at parents who may be unaware of the time bomb effects of childhood obesity. Designed using blunt, visceral imagery in order to grab attention where health ads might normally become redundant.
Eco Design Poster - Part of a series of items created for a fictitious campaign about ecologically sustainable housing developments. Promotes the idea that our housing developments can fit into the environment rather than impede over it.
Eco Design Proposal Pack - Part of a series of items created for a fictitious campaign about ecologically sustainable housing developments. Meant to resemble a seed packet which would contain campaign information in the form of "Seeds of Progress".
Lab Manual Cover - Proposed cover design for the new lab manual cover commissioned by ECUs Biology Department. Imagery celebrates the macro/micro level on which biology can be studied. The owl is also symbolic for learning.
Royaltea Logo - Logo design for a fictitious tea company. Stock typeface with hand-drawn "R". The swoosh emerging from the letter "R" helps to serve as a visual emphasis on the pronunciation of the word "tea" as a separate word.
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