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Tomy Packaging

Live brief set by TOMY Toys, they required a new design of packaging for their new range of children’s products (aged 3-8). The new range consisted of 1:16 scale models of trucks that can be seen on our roads today. Particular specifications in which they desired consisted of: stackable, clear viewing of the product, appealing to its desired target market etc.

My main target for this project was to make more of the packaging after its primary function of protecting, advertising and transporting a product and to give it an additional use.

Stephen Ian Rawson
Product Designer Nottingham, United Kingdom