This is a package redesign to direct an existing product toward a new target market.
"Before" shows the original packaging, which seemed to be aimed toward homemakers, to be served with a traditional, sit-down, family dinner.
"After" shows my new design, aimed toward younger, more casual demographics. The bright, contrasting colors and bold fonts and geometric shapes are hip and stylish, and the reclosable can is convenient to snacking.
This is a two-sided business card that I designed for an experienced insurance professional to use to market herself while job-hunting. I also created matching letterhead and email signatures to create a complete visual theme.
Several of her interviewers remarked on how attractive and professional the design made her application material, as well as how much it caught their attention for her to have her own "brand."
(Click the magnifying glass icon in the lower left corner of the image to open the document for viewing.)
These are some blog articles that I wrote, giving business owners advice and insight on the topic of marketing. The final, online versions incorporated links and keywords for SEO.
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This is a sample poster that I created for the Job Corps.
(Click the magnifying glass icon in the lower left corner of the image to open the document for viewing.)
This is a full technical manual that I created from scratch for SkillSaver software, demonstrating not only my design and layout skills, but also my technical writing skills. Copyright 2008 Interactive Study Systems
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This is a car dealership ad that I created for Auto Mart magazine.
(Click the magnifying glass icon in the lower left corner of the image to open the document for viewing.)
This is a template sample for NIJ project reports: an outer wrap and matching inside page. Also included are examples of how the design style can be extended to other project collaterals: a website, CD packaging, and training software. These are followed by three other possible template designs.
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(Click the magnifying glass icon in the lower left corner of the image to open the document for viewing.)
This is a sample brochure that I made to support Florida tourism.
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Print & Writing
A variety of printed materials that I have designed, as well as writing samples.