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Skipping Rope
The Speed Rope offers a smooth swing and a comfortable grip for intense training sessions.
Target audience demographics focus on young men and women age 18-30, with their socio economic status.
The purpose behind the campaign is Nike seems to wants the average, everyday person to think they can be athletic and compete with top athletes, and do anything they can put their minds to as evidenced by it's "Just Do It" motto. Additionally Nike can help the average people to achive these goals.
