Thompson & Co. Public Relations hosted Paula Deen on a 10-day Alaska press trip in August 2010. We partnered with more than 25 tourism partners in five major Alaska tourist destination communities.
Paula Deen cooks with Alaska Chef Kirsten Dixon on the deck at Tutka Bay Lodge, near Homer, Alaska. Tutka Bay Lodge was featured in the Spring 2011 issue of Cooking with Paula Deen Magazine.
Blog post by Elizabeth Bluemink of the Anchorage Daily News examines the editorial value of the 12-page Alaska feature story in Cooking with Paula Deen magazine. The feature was valued at more than $68,000 in advertising equivalency.
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Thompson & Co. PR staff with Paula Deen at a client-hosted book signing event.
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Cooking with Paula Deen Magazine, Editorial Placement
While working with Thompson & Co. Public Relations, agency staff worked with Cooking with Paula Deen magazine staffers to bring the Food Network star to Alaska for a week. The agency handled all itinerary development, story pitches and logistics, resulting in an 18-page feature story on traveling Alaska in Jan/Feb. 2011 and two shorter travel stories including Anchorage restaurants in May/June 2011 and Oct./Nov. 2011.
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