This Organization is in the used equipment rental business. Like the rental car industry, they need to sell their used equipment after several years of rental activity, so they can maintain a fleet of new machines that customers prefer to rent. This three-page website is designed to communicate their available inventory to the general public, and generate leads from prospects interesting in buying a machine.
The target audience is equipment users contractors, municipalities, construction workers. These are fairly non-technical people who don't have a lot of interest in cutting edge website trends; instead, they need a clean user experience that is organized, and easy to use, that presents our equipment in a professional way and that is optimized to drive conversion.
