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Potz' Braulein: Identity
In their corporate identity, P B wanted to visualize the two driving forces that made them establish their business: rebellion and the pursuit of self-determination. At the time, a pair of angel wings was their logo, which the owners found too static. To visualize the transition from the old identity to the new, I therefore kept one of the old angel wings on the left hand side and combined it with a wing of an eagle on the right.
