"Century-old Enterprises" – The cover resembles a chinese seal that is often found on the wrapping of old chinese packages.
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Article titled "The Wisdom of Century-old Enterprises" – the pine tree represents "longevity" in the chinese culture, and in this case, is used as a metaphor for businesses that have endured hardship and thrived.
Cloud Computing: The Business Platform of The Next Century
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IBM Trade Magazine
IBM publishes a trade magazine in China for it's C-level clientele every quarter. Each issue focuses on a different business topic and is designed differently to inject a little energy to the otherwise dry articles.
This issue revolves around businesses that have lasted for more than a century and how they are transforming to meet the demands of a modern economy. The overall design of the magazine draws inspiration from old Chinese advertisements and posters.
