The objective for this piece was to attract Chicago locals to 312 beer and continue to persuade the user that 312 Urban Wheat Ale is still a beer that represents Chicago, even though it is now a national made beer.
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312 Advertising Campaign
The objective for this piece was to attract Chicago locals to 312 beer and continue to persuade the user that 312 Urban Wheat Ale is still a beer that represents Chicago, even though it is now a national made beer.