state park logo - These are a few of the rough sketches for a state park logo. The park is White Sands National Park in New Mexico.
state park logo - These are a few roughs of the logo idea.
state park logo - This logo came from the idea of the wildlife of the park. The logo is playful, yet informative about the state park.
symbols - These are a few sketches for symbols for the state park. I wanted to keep each image simple as well as understandable,
symbols - These are symbols for signage in the state park. I wanted to keep the symbols clean and easy to read. Also, I kept an overall style within the symbols to connect them.
symbols - These are symbols for signage in the state park. I wanted to keep the symbols clean and easy to read. Also, I kept an overall style within the symbols to connect them.
letterhead - For the state park letterhead I wanted to keep the same style of the logo within the layout of the letterhead. I used a sand texture on the design to tie in the main identity of the park.
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project 2-state park identity system
Sharese Dickerson
Design Specialist at Sellmark Corporation Arlington, TX