This was part of the content series, "Rules Of The Court" for which I wrote the talent scripts and made clip recommendations. These videos subverted the formality of European courts with the insane antics captured in THE GREAT, providing humorous takes enjoyed by both fans and the performing talent.
Another video from the "Rules Of The Court" content series.
An example of the social essentials we created for the campaign, "Expectations Vs. Royalty" was a short Instagram Stories series that quickly showed audiences the central conflict of the show (Catherine's idealism vs. the realities of tsarist Russia) with brief, funny narratives. This is one of the several clip-based editing scripts I wrote for the series.
Another social essential, I was also tasked with writing prepared birthday messages for the cast, which our designers at Tommy turned into these elegantly designed cards shared on socials.
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Hulu's THE GREAT - Social Campaign
Our agency won the social campaign for S1 of Hulu's THE GREAT. When campaign production started, we faced two major challenges: The departure of the campaign's lead content writer, and the arrival of COVID. Both I and our social media strategist were tasked with taking over campaign development, working under tight deadlines as the social campaign became the prime focus of the show's marketing. Through all these obstacles, we delivered an incredible amount of content, showing off the humor and modern tone that made THE GREAT stand out from other historical series.
