Warning of Vigo's upcoming takeover. FB Link: https://www.facebook.com/Ghostbusters/posts/2513496592037660
Post kicking off Vigo's takeover. FB Link: https://www.facebook.com/Ghostbusters/posts/2515645071822812
One of the conversation starters we posted throughout the day, this playfully controversial statement helped spurn fan reactions, many dominated by photos of fans dressing up as Ghostbusters.
FB Link: https://www.facebook.com/Ghostbusters/posts/2516187831768536
Post proclaiming Vigo's "defeat" and the end of the takeover. FB Link: https://www.facebook.com/Ghostbusters/posts/2517959051591414
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Community Management - Ghostbusters' Halloween Takeover
During my time managing GHOSTBUSTERS' social channels, our agency came up with the idea to have a special takeover event for Halloween, where former enemy Vigo "possessed" the pages. I lead the initial concept development, worked with designers to create the motion assets, and wrote both the copy and conversation starters that we posted throughout the day in Vigo's TOV. The takeover was a hit with fans, who loved engaging and interacting with the Vigo persona on one of their favorite holidays.
