Scarlett San Martin

Celebrity Furniture, a manufacturer of riser and recliner chairs launched a competition to design the Point of Sale display for their products in showrooms.

I focused on the experience of trying out the chair in store and explored the idea of creating a sensory environment. This enriched experience is designed to encourage the potential costumer to develop an emotional attachment to the product in order o entice them in to buying it.

I also wrote a report alongside the design process which focuses on the marketing strategy and possible avenues the company could pursue to improve sales.

• Industrial Design