This project was a two part project with the brief to create a Premium line product, and a low cost easily manufacturable product both using the same body care product. I went with the company LYNX, which is the same brand as the American company AXE. The product used was a body wash and the high cost inspiration was to to move away from the rugged look and feel and bring a more sophisticated and sleek look to the product line, much like a blacked out car. The low cost take a whole different direction and was created to be a one time use body wash that was easily recycled. The box would open with a dry sponge attached that was filled with dry body wash and activated with water, the sponge would then disintegrate as used leaving nothing but a thin cardboard shell to be easily thrown into a recycling bin.
