A rapid shift to remote learning and work required the transition of our traditional print and direct-mail annual report to an online format. Utilizing existing Drupal design elements and custom CSS solutions, I produced the 2019-2020 Annual Report at no cost. The digital format gave us more real estate, allowing for a navigable, story-focused content strategy that illustrated the college's excellence and accomplishments.
This approach also allowed for the distribution of the report—typically driven by a direct mail campaign—to thousands more individuals, connecting and engaging new audiences with dynamic and personal stories.
Responsible for: creative direction, content strategy, copywriting and editing, research, image editing, and photography.
