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Murdoch's Ranch & Home Supply Garden Center Ad Series
The Murdoch’s brand strives to incorporate a sense of whimsy no matter what audience is being targeted. This series of ads was developed for a high-end gardening publication and needed to have a more sophisticated visual impact. This was accomplished through the use of colorful floral imagery and a soft, warm background. The copy, however, keeps the sense of whimsy that is central to the brand.
Sample copy: "Be Prepared. Your neighbors will be pining for your petunias."
