I look for the psychological and emotional aspects of what color, materials, and descriptive photography can provide. Brand loyalty becomes evident when consumers have an unyielding want, need, or outright lust for a product. How does it make you feel? Does it capture your attention? Will it get the job done? Great products produce a strong attachment that many shoppers find simply irresistible.
The Dirt Devil brand is unapologetic, strong, courageous and motivated towards change. Primary product colors are RED and BLACK, with PURPLE and GREEN as secondary.
ORECK has long been considered your grandparents brand of vacuum cleaners. Perhaps, my grandma had one as well? I'm not sure!
The Oreck brand needed much more pizazz, with modern and clean lines, a slick new UI interface and contemporary design. It was another successful, yet tired and old brand in need of a blood transfusion. After much hard work and innovation, a killer award winning design was launched. The Oreck Pod System.
