Samuel M. Smithers

Hoover's retail website featuring new cordless carpet cleaners, vacuums, parts and accessories. The latest ONE PWR battery system is interchangeable across the product line of cordless home cleaning equipment.

Images were shot on location or in studio. Product was either used with a model, or in a few circumstances they were added post render to the lifestyle images.

Addition responsibilties were to coordinate the logistics of the photoshoot, research talent, and provide a shot list of studio and lifestyle imagery.

CGI and photography were also used on consumer packaging, collateral and E-commerce websites such as Amazon.

• Art Direction
• Design Management
• Web Design