Frigidaire PRO Built-in convertible refrigerator/freezer
Open left door - either unit can be converted to refrigerator or freezer
Frigidaire PRO convertible refrigerator/freezer
Open right door - either unit can be converted to refrigerator or freezer
Home Environment
Touch Control Overlay and Air Filter Cover
Slide out shelves
Cool Drawer
Fresh Drawer with Humidity Control
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Frigidaire Professional, All Refrigerator/All Freezer | Hardware UI-GUI | Product Design

Creation of iconography, product graphics, and machine art. (Acid Etch, Laser Etch, Silkscreen, IMD, Capacitive Touch, Displays) Responsible for creating working standards for badge design, placement, and product CMF.
Major aspects of UI/UX were also established for this family of major appliances. Color standards were created for stainless steel, glass, ceramic glass, grates, overlays, tints, and LEDs. Functionality, Usability Testing, UX Models and Research placed a major role of the final design.

A comprehensive understanding of Industrial Design principles, Design Thinking and Engineering tolerances are incorporated into my projects. Quality control of all files and materials was of utmost importance, with vendors, suppliers, factories, and engineers around the globe.

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Available
Freelance, Full-time
Samuel M. Smithers
Multidisciplinary Designer | Creative Strategy - Global Products | Branding... Austin, TX