Control panel and backguard.
Product Hero shot.
Brushed aluminum backguard and membrane overlay control.
Detailed shot of membrane touch overlay, with Preheat and Bake functions shown on the display tape.
Erukera ceramic glass cooling surface with Quick Boil, Double Burner, and Warmer Zone.
Ceramic glass detail.
Electric element and Quick Boil graphic design - Features Dual burner.
Product rendering inside kitchen environment.
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Frigidaire Professional 50/50 Symmetry FSR / Electric | Hardware UI-GUI | Product Design

A pioneer in design, our first true dual-cavity electric range. Is offered with real-world flexibility, as two separate dishes can the baked, or broiled in individual cavities. Creation of iconography, product graphics, and machine art. (Acid Etch, Laser Etch, Silkscreen, IMD, Capacitive Touch, Displays) Responsible for creating working standards for badge design, placement, and product CMF.
Major aspects of UI/UX were also established for this family of major appliances. Color standards were created for stainless steel, glass, ceramic glass, grates, overlays, tints, and LEDs. Functionality, Usability Testing, UX Models and Research placed a major role of the final design.

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Available
Freelance, Full-time
Samuel M. Smithers
Multidisciplinary Designer | Creative Strategy - Global Products | Branding... Austin, TX