Side-Swing Convection Microwave | Features a brused commercial grade SS handle, with oversized caps and brushed slate standoffs. A soft chamfer has been added to the handle caps. A large viewing window, and intuitive cap-touch controls signify the hi-quality build of this product.
Capacitive Touch Controls | Clean and intuitive controls. Avenir provides a crisp modern font, that is both legible and readable, from a user standpoint.
Features a high quality SS interior. A geometric pattern is added for even cooking.
Home environment rendering
Home environment with closeup detail.
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Frigidaire Pro Side-Swing Microwave | Hardware UI-GUI | Product Design

Creation of iconography, product graphics, and machine art. (Acid Etch, Laser Etch, Silkscreen, IMD, Capacitive Touch, Displays) Responsible for creating working standards for badge design, placement, and product CMF.
Major aspects of UI/UX were also established for this family of major appliances. Color standards were created for stainless steel, glass, ceramic glass, grates, overlays, tints, and LEDs. Functionality, Usability Testing, UX Models and Research placed a major role of the final design.

A comprehensive understanding of Industrial Design principles, Design Thinking and Engineering tolerances are incorporated into my projects. Quality control of all files and materials was of utmost importance, with vendors, suppliers, factories, and engineers around the globe.

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Freelance, Full-time
Samuel M. Smithers
Multidisciplinary Designer | Creative Strategy - Global Products | Branding... Austin, TX