Secondary functions are incorporated into this slim, upright in door control overlay. Avenir provides a crisp modern font, that is both legible and readable, from a user standpoint.
ICE + WATER Control | Dispenser control with clean and sophisticated functionality. Only the primary functions are shown above the pocket. Avenir provides a crisp modern font, that is both legible and readable, from a user standpoint.
In door control detail | The cap-touch overlay contains all of the secondary functions. Normally, on most Bottom Mount models all controls are paired outside of the left door. Avenir provides a crisp modern font, that is both legible and readable, from a user standpoint.
Home environment featuring the Bottom Mount Refrigerator.
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Frigidaire Pro, BM Refrigerator, Ice + Water Dispenser, Door Controls | Hardware UI | Product Design

Creation of iconography, product graphics, and machine art. (Acid Etch, Laser Etch, Silkscreen, IMD, Capacitive Touch, Displays) Responsible for creating working standards for badge design, placement, and product CMF.
Major aspects of UI/UX were also established for this family of major appliances. Color standards were created for stainless steel, glass, ceramic glass, grates, overlays, tints, and LEDs. Functionality, Usability Testing, UX Models and Research placed a major role of the final design.

A comprehensive understanding of Industrial Design principles, Design Thinking and Engineering tolerances are incorporated into my projects. Quality control of all files and materials was of utmost importance, with vendors, suppliers, factories, and engineers around the globe.

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Freelance, Full-time
Samuel M. Smithers
Multidisciplinary Designer | Creative Strategy - Global Products | Branding... Austin, TX