Luxurious under counter wine coolers designed for the Electrolux ICON kitchen line. Partnering with product line, a upscale theme was incorporated into the unit with high quality stainless steel and real wood trims. The door features an oversized viewing window, with a subtle turned-in edges leading to the glass face. The unit also incorporates our trademark ICON handle and modern touch overlay controls with backlit LEDs.
Creation of iconography, product graphics, and machine art. (Acid Etch, Laser Etch, Silkscreen, IMD, Capacitive Touch, Displays) Responsible for creating working standards for badge design, placement, and product CMF.
Major aspects of UI/UX were also established for this family of major appliances. Color standards were created for stainless steel, glass, ceramic glass, grates, overlays, tints, and LEDs. Functionality, Usability Testing, UX Models and Research placed a major role of the final design.
