Dirt Devil was a tired brand, which had been abandoned and forgotten. My role was to create a refresh of Dirt Devil's web page and overall brand presence, featuring the latest home cleaning products. Dirt Devil is way cooler, hipper, and flaunts a strong edge! The Dirt Devil website promotes a substantial social media presence, which helps to not only strengthen the brand, it elevates awareness to a much younger demographic.
Images were shot on location or in studio. Product was either used with a model, or in a few circumstances they were added post render to the lifestyle images.
Addition responsibilities were to coordinate the logistics of the photoshoot, research talent, and provide a shot list of studio and lifestyle imagery.
These images were also used on consumer packaging, collateral and E-commerce websites such as Amazon.
