Shawn Gworek

X-Level was a campaign for Under Armour youth footwear. These were high level retail concept shops for the launch of the campaign in-store. The concepts were rooted in the idea that the next generation of Under Armour athletes like to compete and could do so in-store at the X-Level shop in shop. The footwear color ways had different personalities and alter-egos associated with them, giving the kids who experienced these shops the option to choose their alter-egos.

• Art Direction
• Exhibit Design
• Back End Development