Under Amour Armoury Pop-Up Shop
This project was a concept pop-up shop for the Superbowl. The task was to translate Under Armour's existing mall retail space, The Armoury, into a mobile experience. Initially, the shop was designed as a stationary pop-up experience, but evolved into a transformable shop that opened from the back of a truck.
Available
Freelance, Full-time
Shawn Gworek
Brand Marketing & Experience Design Leader
Rochester, NY