The Armoury at Champs Sports
The Armoury at Champs Sports from Shawn Gworek
The Armoury at Champs Sports

Our internal design team was challenged to create a space within Champs Sports that felt like our current UA Brand House but catered towards the Champs mall consumer. By keeping architecture the same but changing finishes, we were able to stay on brand and create a space that screams Under Armour while appealing to the mall consumer.

Moodboard Exploration
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Early facade concept work
Early facade concept work
Colored elevation studies early on within the design process
Colored elevation studies early on within the design process
SketchUp model refinement
SketchUp model refinement
SketchUp model refinement
3D Renderings done by in-house render artist
3D Renderings done by in-house render artist
3D Renderings done by in-house render artist
3D Renderings done by in-house render artist
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The Armoury at Champs Sports

Our internal design team was challenged to create a space within Champs Sports that felt like our current UA Brand House but catered towards the Champs mall consumer. By keeping architecture the same but changing finishes, we were able to stay on brand and create a space that screams Under Armour while appealing to the mall consumer.

Available
Freelance, Full-time
Shawn Gworek
Brand Marketing & Experience Design Leader Rochester, NY