A Keyshot 'Hero-Shot' render
A Keyshot render
A Keyshot render
A Keyshot render that shows the various features of the axe.
A slide from the Pitch deck that follows the REI brand identity standards. This slide discusses REI's Mission.
Persona Mockup of a potential user
A slide from the pitch deck that follows the REI brand identity standards. This slide features the design goals for the Anderson Axe.
gLike
Anderson Axe: REI Branded Product & Pitch
Ryan Mee
Industrial Designer San Jose, CA