Concept Board
Customer Board
Finished Croqui Design Sketches
Croqui Design Sketches 1
Croqui Design Sketches 2
Croqui Design Sketches 3
Croqui Design Sketches 4
Croqui Design Sketches 5
Bringing it all together.
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Gender Bender

Project:
Create a Brand/Line identity and design 6 collection as a designer.
Goal:
Explore the relationship between extreme opposites and research two concepts around the theme.
Polarities choice:
Masculine/Feminine
Design Statement:
My Concept and inspiration is Masculine/Feminine. Connecting the two with the feminine figure and masculine look.. I use solid rich colors with plaids and small masculine prints.
Customer Profile:
My customer is a queer female she represents herself in the style of the historical dapper look. This customer is proud of who she is and how she looks. She likes to look finished and tailored when she is out in public.

Rosalena Winkler
Apparel Designer Portland, OR