Key Visual/Case Card POS
A bold crossroads of the people, architecture, food and country embodied by the signature varietal, Malbec.
The headline reinforces the inseparable nature of the varietal and and its country of origin. The tagline brings to life the premium nature of the wine as well as the lifestyle of Argentina.
3 case rack with interchangeable panels.
Promotes both Malbec and Pinto Grigio.
Folding Brochure - Opens out to a poster showcasing the lead visual of the brand.
Each panel of the brochure educates and informs about the country, varietal, winery and pairings.
Off- and On-Prem tasting cards with detailed tasting notes.
Shelf Cards
On-Premise bucket for Pinto Grigio.
Even the diecut savings neckers leveraged the crossroads creative.
Diecut IRC Offer necker.
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Taste & Style
Primary creative and POS materials for Graffigna™. A premium wine brand from Argentina.
As Argentina and Malbec were only recently going mainstream in the U.S. the challenge was to educate as well as capture attention.
