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Excedrin - Headache. Solved.

Concept Work for an Excedrin campaign.
Insight: Users know Excedrin crushes headaches fast and completely.
So no matter your headache cause, it's solved. To activate promotionally we 'solve' the causes with first class air travel, car services, groceries for a year.

Robin Mazzola
Owner, Chief Designer - VinStyle Fashions Trumbull, CT